01 / APPROACH

From an idea
to a feeling.

A conversation. A creative treatment.
A single, direct through line.

WORKING COPY
01

Find the feeling.

Some businesses, products and services are equally about the experience and mood that their work produces as the function it serves. Cadence captures both in a single, memorable, shareable piece.

02

A conversation first.

You’ll meet in person with our creative director and discuss what you’re looking for. If it’s a story and you don’t know what it is, we’ll ask you about your background, values and future plans and extract it out of you.

03

Give the idea a shape.

We’ll prepare a creative treatment, which may need additional input from you, and from there ascertain the project’s scope. Budget is principally determined by the treatment itself, shoot days and deliverables. Once these are all agreed upon, we’ll need a single point of contact to advise us of changes at each review stage (three in total) and for final approval.

04

One direct through line.

From our end, all communication stays with our creative director and is never passed down to juniors. This is how a piece of work maintains its integrity: a single, direct through line from client to creative vision to final work.

PERSONAL BY DESIGN.

All communication stays
with our creative director.

Film preview

Original film to follow.

FORMAT PREVIEW / NO CLIENT FILM CONNECTED